Special Edition: The iPhone 8 and iPhone 8 Plus Now Come in the Shade of Red
And Apple’s latest release supports a good cause
For Apple, progress isn’t only about continuously innovating, but advocating something worthwhile. The newly launched (PRODUCT)RED line is a prime example of that. “This special edition (PRODUCT)RED iPhone features a stunning red and black color combination and also offers customers the opportunity to make an impact in fighting the spread of HIV and AIDS,” said Apple’s Vice President of Product Marketing Greg Joswiak. “iPhone 8 and iPhone 8 Plus improve on everything we love about iPhone, including Retina HD displays that are more beautiful than ever, the most powerful and smartest chip ever in a smartphone with the A11 Bionic and more advanced cameras for unbelievable photos and videos. We are proud to support (RED) with this bold new iPhone and hope customers think it is as special as we do.”
Apple users are looking at a win-win, really. The noticeable switch from Apple’s white front frame design to black makes the iPhone look sleeker, blending in seamlessly with the phone’s black LCD screen when it’s switched off. This edition also sports Apple’s new glass finish, which goes through a seven-layer color process to achieve the exact hue and opacity, a more striking shade of red compared to previous (PRODUCT)RED™ models. More than mobile devices, this line also features stunning phone accessories: a leather case (for iPhone 8 and 7 models), a silicone case (for iPhone 8 and 7 models) and an iPhone X leather folio. The items hit stores this month.
While these improved technical features make this release something to look forward to, the best part about any and all (RED) items is its charitable mission. Since partnering with (PRODUCT)RED™ in 2006, Apple has raised over $160 million for HIV counseling and treatment, testing, education and care services for tens of millions of people living with HIV/AIDS. The hope of Apple is to deliver an AIDS‑free generation…one phone at a time.
On the surface, a spanking new iPhone. At the heart of every single purchase: lifesaving medicine, the funding of HIV testing in Sub-Saharan Africa and, ultimately, fewer babies born with HIV everyday. The Global Fund ensures that 100% of the money from iPhone purchases go to the financing of HIV and AIDS programs in countries like Ghana, Lesotho, Rwanda, South Africa, Swaziland, Tanzania, Kenya and Zambia.
A small contribution, a major impact and communication with a cause: show your support by making your next Apple purchase a (PRODUCT)RED one. You can also contribute directly to the Global Fund here.
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