Instagram Accounts To Follow For Some Serious #FashionInspo


The best part? You can buy their stuff, too



Instagram is tough business. It’s not the place to upload stuff by the minute or rant about your day. As Bloomberg’s Mark Chafin once wrote, “[Its] sleek design and flattering filters encourage its more than 500 million users to sexify their landscapes and soften their harshest features.” Instagram is the platform to turn your—yours or your brand’s—photos into something straight out of a glossy magazine.


But these days, it’s not just social media influencers’ photos we’re double tapping. We’ve shifted our attention to the impeccably curated feeds of Instagram stores that have become our source for new clothes and #fashioninspo. Take a look at our list below:



Proudrace stays true to its contemporary aesthetic by showcasing their wares in an equally contemporary manner. Unexpected cropping, unsmiling models, the rawness and nonchalant juxtapositions of photos…all these strategically make their line stand out from a sea of superbly groomed feeds.




Factory is characteristically uncommercial and unpolished. Their arty, old school aesthetic is a nod to the 90s but with elements (some #hugot) that make it so now. Their pieces, made up of bestselling statement shirts and a patchwork denim jacket, come in limited quantities that make Factory all the more covetable.




“Wake your wardrobe!” is right. Offering purely womenswear, Branche’s feed rests on the cleaner, more feminine side of the spectrum. Think brightly lit, millennial pinks and detail-focused photos. But make no mistake, the label is made for bold, brave women. Just look at their merch.




Chic. Eclectic. Woman. These are the words that come to mind when you look at Undo’s feed. With an aesthetic that seamlessly marries trendy details with unexpected, sometimes worldly elements, the local label has everything we’re looking for in a womenswear brand.