Major Brands From The 90s Making A Huge Comeback


And we don't see them going away anytime soon...or ever



This generation’s obsession with the 90s, particularly the fashion, is stronger than ever and it seems like it won’t be going away anytime soon. But hey who’s complaining? Surely not these brands enjoying a major comeback. We list down some of the most nostalgic labels you’ll spot virtually everywhere these days.



Guess was huge in the 90s for its risqué advertorials, and its line of provocative wear and premium quality denims. Not that the Italian label went away, but thanks to recent collaborations with artist’s like A$AP Rocky, Guess has found it’s way back at the forefront of fashion and pop culture.


via Pinterest


Guess today. via @guess


Guess Fragrance

Guess Originals are forever and they’re best paired with an equally iconic fragrance. Bringing back playful and free-spirited Californian style with a dash of glamour, Guess Dare strikes the perfect balance between sensuality and sophistication with its floral-woody-musk composition. Meanwhile its pour homme counterpart, with woody-citrus notes, is masculine but not overpowering. Alongside these classic scents is the brand’s newest fragrance Guess 1981, a new fragrance inspired by Guess’ heritage and modern femininity.



Guess Fragrances are now exclusively distributed by Rustan Marketing Corporation and available at select Rustan’s, SM, Landmark, and Robinsons Department Stores.  GUESS 1981 is available in 50ml (P2,350) and 100ml (P2,850) Eau de Toilette bottles.



FILA may have been flying under the radar but what many don't know is that the label is doing well thanks to endorsement deals in various sports. Today, the former Italian, now South Korean brand is enjoying a mainstream resurgence thanks to its retro color-blocked windbreakers and a fresh take on its signature sneakers.




FILA SS 16 via


FILA streetstyle via Allure



Blame it on Rihanna and thanks in part to Kylie Jenner and The Wknd, Puma has come and gone, and is now seriously conquering the world of (high) fashion. In fact, it has helped pave the way for this generation to take notice of other nostalgic brands.


via Pinterest


Rihanna for PUMA in 2016 via


Puma today via @puma



Collaborations can make or break a brand, and for Champion who has collab-ed with Supreme and Vetements, it definitely did them good. And as the brand is less than two years away from celebrating a major milestone, it only seems right they reclaim the spotlight.


Jay-Z sporting Champion in the 90s via

Modern Stitches Magazine


Champion x Vetements via MODA


Champion x Vetements editorial via Hypebae



So which 90s brand is your favorite?






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